Total de visitas: 25838

Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers?

Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers?

Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers?. Katrin Neubauer

Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers?
---------------------------------------------------------------
Author: Katrin Neubauer
Page Count: 96 pages
Published Date: 20 Oct 2015
Publisher: GRIN Verlag
Publication Country: United States
Language: English
ISBN: 9783668069664
File size: 36 Mb
File Name: Celebrity.Endorsement..Why.Do.Consumers.Like.Celebrity.Endorsers..pdf
Download Link: Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers
---------------------------------------------------------------


Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, London Metropolitan University, language: English, comment: Die Arbeit wurde als "excellent" bezeichnet und deshalb mit 88% = FIRST CLASS (englisches Notensystem) bewertet., abstract: The main aims of this study were to identify the primary reasons why consumers like celebrity endorsers, and whether or not the two genders express differences in their perceptions of celebrity endorsers. The chosen celebrity was Heidi Klum. A large number of specialist literature sources suggested six outstanding likeability factors, namely: a celebrity's luxury lifestyle, personal life, personality, attractiveness, successful career and credibility. These likeability factors were investigated by means of 60 electronic questionnaires targeting Heidi Klum's online social networking groups. The results of this study largely conform with the previously published findings. Some minor variations in perceptions between men and women have been identified as part of the research investigation. The study has revealed that all the above-mentioned factors are important in terms of liking a celebrity endorser. Among them, "attractiveness" has been classed as the main reason why both women and men like a celebrity endorser.

Read online Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers? Buy and read online Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers? Download and read Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers? ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Celebrity Endorsement. Why Do Consumers Like Celebrity Endorsers? ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent

Other files:

cd key ghost recon future soldier chomikuj
Current Indications for Growth Hormone Therapy download book
left 4 dead 2 the pirate bay com keygen download accelerator
Natural Law, Laws of Nature, Natural Rights download ebook